An omamori from a shrinein Kumamoto. This item claims to "grant protection" to the user. The logo above denotes a Jōdo Shinshū temple
The word mamori (守り) means protection, with omamori being the sonkeigo (honorific) form of the word, "to protect". Originally made from paper or wood, modern amulets are small items usually kept inside a brocade bag and may contain a prayer, religious inscription of invocation.[ Omamori are available at both Shinto shrines and Buddhist temples with few exceptions and are available for sale, regardless of one's religious affiliation.
Omamori are then made sacred through the use of ritual, and are said to contain busshin (spiritual offshoots) in a Shinto context or kesshin (manifestations) in a Buddhist context.